When it comes to purchasing a car, many factors come into play – from the model, make, and features to the more aesthetic considerations like colour. However, an often overlooked aspect that can significantly impact the overall cost of car ownership is the resale value. In this article, we’ll delve into how the colour of your car can affect its resale value in Australia, helping you make an informed choice that balances your personal preferences with economic savvy.

Factors Affecting Resale Value:

Market Popularity:

In the Australian car market, white, silver, and black reign supreme, capturing over 60% of the market share. These colours are in high demand and, as a result, tend to depreciate at a slower pace compared to their more vibrant counterparts. This means that cars in these shades are likely to offer you a better return on investment when it’s time to sell.

Also Read: Top Tips for Maximizing Profit When Scrapping Your Car

Practical Considerations:

Beyond aesthetics, practicality plays a crucial role in the popularity of car colours. Lighter colours such as white and silver are not just appealing to the eye; they’re also more forgiving when it comes to maintenance, showing less dirt and scratches than darker hues. Moreover, these lighter shades offer enhanced visibility on the road, which can be a boon for safety-conscious drivers.

Unique Preferences:

While the mainstream preferences lean towards the more neutral palette, there’s a niche market for cars in bolder colours like red or blue. These can maintain their value remarkably well, depending on the model and make of the car. On the other hand, less common colours such as yellow or green might linger longer on the market but could command a higher price due to their rarity.

Data and Statistics:

Consider this: a car in white might depreciate at a rate of 38%, while one in silver could see a depreciation rate of 37.6%. Red cars might depreciate at 36.9%. This data indicates that cars with lower depreciation percentages, hence slower rates of value loss, are typically those in more popular or practical colours.

Balancing Personal Preference with Resale Value:

Choosing the colour of your car is a personal decision, yet it’s essential to weigh this preference against the potential for future resale. If getting the best return on investment ranks high on your list, sticking with a crowd-pleaser like white or silver could be your safest bet. However, for those who have their hearts set on a specific colour, it’s wise to research the particular depreciation rates for that shade in relation to the car model you’re eyeing. Additionally, considering services like “cash for cars Sydney” could provide further insights into the resale value of your chosen color.


The impact of car colour on resale value in Australia is a nuanced topic, influenced by market trends, practicality, and individual tastes. While popular colours tend to hold their value better, the ultimate choice should reflect a harmony between what you love and what the market values. After all, a car is both a financial investment and a personal statement.